The Marketing Starter Podcast

Jul 23, 2024 • S04 E16 • 00:33:01

Angela Lee, founder of Formation Marketing, shares why marketing starters need to be demand-oriented vs lead-oriented to succeed with CEOs. Connect with Angela at formation-marketing.co Get Tim's book, The Marketing Starter on Amazon Learn more about yo...

Jul 09, 2024 • S04 E15 • 00:34:14

From getting started at Apple, to working with startups for over 15 years, Uana Coccoloni has mastered how to maintain a helicopter view within the organization and understand how marketing can contribute to solving departmental challenges. Connect with...

Jun 25, 2024 • S04 E14 • 00:40:00

Believe it or not, direct mail isn't dead! Neither is TV, radio, or any other forgotten channel in this age of digital marketing. Phil Goodhart, fractional CMO and marketing leader, shares how marketing starters can stand out with old-school channels of m...

Jun 11, 2024 • S04 E13 • 00:34:32

Marketing starters have many challenges and balancing being strategic and creative may take the top spot. Chris Green, fCMO and founder of Maverick & Co., sat down to share how he approaches working with startups and scale-ups to lead the way while coming...

May 29, 2024 • S04 E12 • 00:39:49

Just like a weatherman, marketing starters must be able to properly forecast where the business is heading in order to build strategies that work. Lindsey Breitwieser has mastered just that and she shares her tactics in this episode Connect with Dana on L...

May 13, 2024 • S04 E11 • 00:37:58

B2B full lifecycle marketing leader, Dana Salman, shares how she tackles doing all things multi-channel as a team of one and how to make it successful. From planning, to tactics, to hiring; she's done it all. Connect with Dana at danasalman.com Get Tim's...

Apr 30, 2024 • S04 E10 • 00:39:36

Agency founder, event marketer, and customer whisperer, Oliver Osborne, shared his take on how to capture, understand and take action with customer insights. Connect with Oliver on LInkedIn or ohcool.ca Get Tim's book, The Marketing Starter on Amazon Lear...

Apr 16, 2024 • S04 E09 • 00:31:27

Dorothea Bozicolona-Volpe, founder of Social Espionage, shares how marketers must be mindful and heed caution when deploying AI. She shares how AI leads to great efficiencies, but less great for authenticity. Connect with Dorothea at Get Tim's book, The M...

Apr 02, 2024 • S04 E08 • 00:32:14

Founder of RevUp Marketing and thought leader, Aaron Branson shares why marketers must be focused on elevating their role within the organization by working on the CEO/CMO relationship, focusing on OKRs, and setting clear attribution pathways. Connect wit...

Mar 26, 2024 • S04 E07 • 00:33:39

Boss marketing founder and once upon a time, my boss at a digital marketing agency, Danielle Johnson shares her take on how marketers need to look at the bigger picture about the business and not just the marketing campaign. Connect with Danielle and ASYM...